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No nonsense digital marketing advice for business owners who want a honest second opinion.

My Dream Conference Line Up

A Dream Speaker Lineup for a Dream Conference

Posted on May 10, 2013

*This is an imaginary conference

I’ve decided to have a bit of creative fun and put together my ultimate dream speaker line-up for a conference. For the sake of this post I am calling this imaginary conference “DreamCon13″ #dreamcon (I’m trademarking that before you get any wise ideas!)

Before I begin, I just need to clarify a couple of points first. This is my wish list of speakers for a dream conference and it does not really exist, there are no tickets available (if you are a person of means and have lots of spare cash available and would like to help me make this dream come true, then I’m all ears!)

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WordPress for business Q&A with Toby Drysdale

WordPress for Business Q&A with Toby Drysdale

Posted on April 11, 2013

Today, we are proudly joined on the Smartdog digital blog by a very smart man who deals with WordPress themes and development on a daily basis, Toby Drysdale, who is the Chief Technical Officer at Gimme Media.

We’ve known Toby for quite a while here at Smartdog and we’d thought we bring over some of his insight and knowledge to help individuals like you who might be considering using WordPress for their company or blog.

So Toby, I’d like to ask you a few questions on WordPress best practices and how WordPress can be used more effectively for businesses.

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Be Remarkable - Be Like Seth

Be Remarkable, Be Like Seth

Posted on April 8, 2013

Competition in business is like stepping into a piranha infested sea, if you don’t stand out you’ll be quickly eaten alive. Unfortunately, too many businesses struggle to reinvent themselves or offer anything different to their niche or industry.

Let’s face it, some people just aren’t naturally creative or just don’t have a clear vision about their company. Should those reasons really stop you from coming up with an interesting business or a strong brand. I don’t think so.

If you’re simply not the creative type, then hire a designer who can come up with some genius idea or talk to the brand agency who can help you come up with a clear vision.

Or even simpler still just be like Seth does and BE REMARKABLE.

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Do you ever discuss your website?

Do you EVER Discuss your Website?

Posted on March 20, 2013

Do you ever discuss your website?

What is with these companies that leave their website to rot for years never to be updated again since the last time in 2000, when it was first built.

Maybe that’s not you. Or maybe you know a business that sounds just like that.

For a lot of companies their website is merely just a commodity past around like some unwanted cold that ends up becoming some poor persons sole responsibility to look after. And yes I can’t actually believe I’m saying this in 2013!

The whole company should take responsibility for their website and not just one lonely member of staff.

You should be proud of it.

If your website stinks and looks like the rear end of a baboon’s backside then people probably aren’t going to take your company very seriously. I know I wouldn’t.

But even if your website looks pretty nice, is it usable? Can your website visitors actually find what they are looking for and use it easily?

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