This brief guide will help you link your Google Adwords account successfully to your Google analytics account. Many of the accounts I have taken over from clients have lacked this feature correctly setup which is a problem if you want to see the “big picture”.
If you are only looking at your Adwords data for reporting on your advertising spend, then you are only getting half the picture, how do you know what happens after those clicks?
Well that’s where Google analytics comes in… Google analytics is a free web analytics tool used by millions of companies world-wide to track the performance of their website traffic and analyse their websites engagement with visitors. You can setup an account here.