This is a topic very close to my heart, one I’m extremely passionate about. Key information that needs drilling into so, so many companies that have an online presence big and small.
Following on from Avinash Kaushik’s exceptional blog post Online Marketing Still A Faith Based Initiative where he talks about the following:
For all the data that is available online to businesses, we still rely mainly on faith based decisions. The problem he says, lies not with how we measure, the problem lies with you (company executives).
Avinash states three important reasons to answer why in a world so full of data, so empowering when it comes to relevance and creativity…why is it we suck so much at online measurement: