*Drum roll. There’s a new buzzword in town, 2013 is the year for ‘content marketing’.
You’ll hear it vocalised in the corridors of digital industry, it will be mentioned many more times than both the words ‘ROI’ and ‘measure’.
You’ll hear it and by the end of 2013 I guarantee you’ll be sick of it.
SEO and social media have had their rein at the top move so over for the new blood that is content marketing!
Now that’s out the way we can proceed. Having a proper outlined content strategy for your business is actually a great way to promote your business online and establish your authority around your products and services.