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Smartdog digital provides no nonsense digital marketing advice to businesses and business owners directly. We help companies save money by providing a second opinion on their planned digital investments.

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My Dream Conference Line Up

A Dream Speaker Lineup for a Dream Conference

Posted on May 10, 2013

*This is an imaginary conference

I’ve decided to have a bit of creative fun and put together my ultimate dream speaker line-up for a conference. For the sake of this post I am calling this imaginary conference “DreamCon13” #dreamcon (I’m trademarking that before you get any wise ideas!)

Before I begin, I just need to clarify a couple of points first. This is my wish list of speakers for a dream conference and it does not really exist, there are no tickets available (if you are a person of means and have lots of spare cash available and would like to help me make this dream come true, then I’m all ears!)

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Do you ever discuss your website?

Do you EVER Discuss your Website?

Posted on March 20, 2013

Do you ever discuss your website?

What is with these companies that leave their website to rot for years never to be updated again since the last time in 2000, when it was first built.

Maybe that’s not you. Or maybe you know a business that sounds just like that.

For a lot of companies their website is merely just a commodity past around like some unwanted cold that ends up becoming some poor persons sole responsibility to look after. And yes I can’t actually believe I’m saying this in 2013!

The whole company should take responsibility for their website and not just one lonely member of staff.

You should be proud of it.

If your website stinks and looks like the rear end of a baboon’s backside then people probably aren’t going to take your company very seriously. I know I wouldn’t.

But even if your website looks pretty nice, is it usable? Can your website visitors actually find what they are looking for and use it easily?

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Content Marketing the Buzzword for 2013

Content Marketing – The Buzzword for 2013

Posted on January 2, 2013

*Drum roll. There’s a new buzzword in town, 2013 is the year for ‘content marketing’.

You’ll hear it vocalised in the corridors of digital industry, it will be mentioned many more times than both the words ‘ROI’ and ‘measure’.

You’ll hear it and by the end of 2013 I guarantee you’ll be sick of it.

SEO and social media have had their rein at the top move so over for the new blood that is content marketing!

Now that’s out the way we can proceed. Having a proper outlined content strategy for your business is actually a great way to promote your business online and establish your authority around your products and services.

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