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Smartdog digital provides no nonsense digital marketing advice to businesses and business owners directly. We help companies save money by providing a second opinion on their planned digital investments.

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E-mail Marketing

How to Respond to an E-mail Marketing Technical Issue

How to Respond to an E-mail Marketing Technical Issue

Yesterday, I received an e-mail from Moonpig.com apologising for their recent technical issues with their e-mail marketing software. I wanted to share this with my readers to show you a good example of how to react to an e-mail marketing technical issue.

Sometimes technical issues just cannot be avoid, we are all human after all and even the world’s best technology can sometimes let your business down. I just wish more brands reacted in the swift and sincere way Moonpig.com have done here. I would go on record to say, as a Moonpig.com customer myself this has made me want to buy from them more because they actually care about their customers.

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Great E-mail Newsletter Example from Pizza Express

Great E-mail Newsletter Example from Pizza Express

Apparently today is the most depressing day of the year January the 17th, it certainly doesn’t feel like it even though the weather here in the UK is less than pleasant at the moment. The sun is shinning as I write this so it can’t be that bad!

I checked my e-mail marketing inspiration inbox this morning to find this beauty from Pizza Express. They haven’t always been known for great e-mail newsletter design, this one however is a shinning example of how to do it right.

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