Category:
Website Analytics
http://www.smartdogdigital.com/blog/stop-listening-to-assumptions-and-guesswork
This is a topic very close to my heart, one I’m extremely passionate about. Key information that needs drilling into so, so many companies that have an online presence big and small. Following on from Avinash Kaushik’s exceptional blog post Online Marketing Still A Faith Based Initiative where he talks about the following: For all the data [...]
http://www.smartdogdigital.com/blog/the-importance-of-web-analytics
What is Web Analytics? Avinash Kaushik, the true modern godfather of Web Analytics defines the process as: Web analytics can both simple and complicated. At its very base level, it is essentially the process of collecting data about the activity of website visitors who come to your website and by using that data to give [...]
http://www.smartdogdigital.com/blog/slides-from-understanding-web-analytics-seminar
First of all, many thanks to Charlotte Nash training co-ordinator for the Leeds Chamber of Commerce for her help and support yesterday. Secondly, thank you to all of those who attended my talk. It was nice to see so many friendly faces in the seminar. Thank you for your honest feedback of my talk, this was my [...]
http://www.smartdogdigital.com/blog/website-analytics-keeping-it-simple
This blog post came about after reading Joanna Butler’s brilliant blog post Turning Website Analytics into Child’s Play. I wanted to follow on from what Joanna was talking about and add my thoughts to making your web analytics data more fun and not a chore. For reference this post assumes you have a basic understand of website [...]
http://www.smartdogdigital.com/blog/how-to-link-your-google-adwords-account-to-your-analytics
This brief guide will help you link your Google Adwords account successfully to your Google analytics account. Many of the accounts I have taken over from clients have lacked this feature correctly setup which is a problem if you want to see the “big picture”.If you are only looking at your Adwords data for reporting [...]
http://www.smartdogdigital.com/blog/i-am-google-analytics-qualified
Passed first time but if your asking it was solid! But I’ll give you the links to make passing it easier. I got 82% not bad for a couple days revision, but it helps if you’ve had first hand experience with Google analytics like myself. Although this only proves I am a confident user of [...]
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