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Smartdog digital provides no nonsense digital marketing advice to businesses and business owners directly. We help companies save money by providing a second opinion on their planned digital investments.

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Website Analytics

Do you ever discuss your website?

Do you EVER Discuss your Website?

Posted on March 20, 2013

Do you ever discuss your website?

What is with these companies that leave their website to rot for years never to be updated again since the last time in 2000, when it was first built.

Maybe that’s not you. Or maybe you know a business that sounds just like that.

For a lot of companies their website is merely just a commodity past around like some unwanted cold that ends up becoming some poor persons sole responsibility to look after. And yes I can’t actually believe I’m saying this in 2013!

The whole company should take responsibility for their website and not just one lonely member of staff.

You should be proud of it.

If your website stinks and looks like the rear end of a baboon’s backside then people probably aren’t going to take your company very seriously. I know I wouldn’t.

But even if your website looks pretty nice, is it usable? Can your website visitors actually find what they are looking for and use it easily?

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faith based decisions

Stop Listening to Assumptions and Guesswork

This is a topic very close to my heart, one I’m extremely passionate about. Key information that needs drilling into so, so many companies that have an online presence big and small.

Following on from Avinash Kaushik’s exceptional blog post Online Marketing Still A Faith Based Initiative where he talks about the following:

For all the data that is available online to businesses, we still rely mainly on faith based decisions. The problem he says, lies not with how we measure, the problem lies with you (company executives).

Avinash states three important reasons to answer why in a world so full of data, so empowering when it comes to relevance and creativity…why is it we suck so much at online measurement:

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important of web analytics

The Importance of Web Analytics

What is Web Analytics?

Web analytics can both simple and complicated. At its very base level, it is essentially the process of collecting data about the activity of website visitors who come to your website and by using that data to give you usable and relevant results that you can use to guide your business decisions online and ultimately improve your website performance.

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why web analytics rock by illiya vjestica

Slides from my Understanding Web Analytics Seminar

Posted on August 19, 2011

First of all, many thanks to Charlotte Nash training co-ordinator for the Leeds Chamber of Commerce for her help and support yesterday.

Secondly, thank you to all of those who attended my talk. It was nice to see so many friendly faces in the seminar. Thank you for your honest feedback of my talk, this was my first presentation of this web analytics seminar so I’m pleased to see that overall the talk was very well received.

As promised below is my slide deck from the presentation. I hope to be running more training events and workshops in Web Analytics in the near future.

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