Apparently today is the most depressing day of the year January the 17th, it certainly doesn’t feel like it even though the weather here in the UK is less than pleasant at the moment. The sun is shinning as I write this so it can’t be that bad!
I checked my e-mail marketing inspiration inbox this morning to find this beauty from Pizza Express. They haven’t always been known for great e-mail newsletter design, this one however is a shinning example of how to do it right.
(Click to view full version)
I expect the open rate to be high on this e-mail, the subject line ‘January 17th, gloomiest day of the year? We think not’ was extremely catchy and inviting.
Good Use of Social Media
A great idea to invite e-mail subscribers over to Facebook to join a conversation started by Pizza Express. Discussing songs that make you happy ties in well with January 17th being the gloomiest day of the year and it’s nice to see them trying to bring some happiness to their customers lives.
Good use of Facebook Share & Twitter Re-tweet buttons to automatically share the e-mail across the social networks.
If you want a beautiful effective e-mail marketing campaign designed Smartdog digital can help you. We ONLY design, build and send beautiful e-mails.