Smartdog digital Re-designs Austin Hayes Website

Posted on April 1, 2011

Exciting news at Smartdog digital HQ this week! We’ve recently completed the re-design and re-launch of Austin Hayes Limited new company website.

You didn’t think we did website design did you?

Well we do, we don’t like to massively advertise the fact because we aren’t trying to be another web design company or follow the trend of digital agencies who offer every single web service available. Smartdog digital is a specialist online marketing consultancy firm and we are lucky to work with some the best freelancer web designers & developers available in Yorkshire.

Austin Hayes Limited, which has spent over 50 years providing abrasive shot blasting, expoy paint cotaings and metal spraying to industry. Austin Hayes also specialise in the recycling of refurbishing ammunition containers and munitions packaging.

It’s been over 5 years since the orginal website had been properly addressed for a fresh new re-design. Smartdog digital we’re grateful to be appointed to undertake this task.

Re-Design Austin Hayes

We tried to keep the website clean and easy to use. The main objective in the redesign was to give the company a web presence they could be proud of and one they can keep updated simply.

The header banner that features on the homepage was designed by Smartdog’s very own MD Illiya Vjestica. The rest of the website was design by our contracted freelance website designer.

The website is built on a CMS (content managment system), allowing the client to update the content of the website. For 80% of clients we tend to favour WordPress but in this case we opted for Expression Engine as it was a better fit for the clients overall requirements.

We always look at a business specific requirements first when it comes to building an effective website, this way we can ensure a cost effective service and we can provide the very best platform available for their specific needs.

Most importantly since the re-dessign Austin Hayes can now:

  • Measure their goals and objectives on their website
  • Track enquiries submitted
  • Monitor and report on their website data more effectively
  • Track the ROI of their online PR releases & advertising campaigns
  • Update their website easily and add new content to it in the future
  • Have a website that is search engine friendly

The Orginal Design

Before Smartdog digital, a simple holding page that wasn’t particular search engine friendly.

 

Key Stats

Website traffic is up by 300% due to the wesite being properly optimised for the search engines and optimised for key search terms relating to Austin Hayes services

The website was provided to the client with a platform to build upon the launch content, Smartdog digital has educated Austin Hayes about the importance of updating their content regularly to improve their authority and visibility in the search engines.

Since the website was put live last week, it is already been index and is ranking for two key search terms that Austin Hayes are targeting in the search engines.

These are long tail keywords (keywords with more 3 or more search phrases) which a more targeted search terms but they are fairly competitive and it is where client is looking to be positioned in Google.

Stay tuned because we have three more website re-launches on the way soon!