Understanding Web Analytics Seminar

Posted on August 16, 2011

We have some exciting news, Smartdog digital has been selected to provide a training seminar for the Leeds Chamber of Commerce. I am personally delighted to be undertaking this training on behalf of the Chamber and we hope that this initial workshop will be a good trial run before we decide to launch our own training programs in the near future.

What is Web Analytics?

“The analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).”  – Avinash Kaushik

Essentially, Web Analytics is a business process used to continually improve your online business. This training workshop is aimed at educating businesses about the process of Web Analytics.

Website data can be used to make crucial business decisions both online and offline, it also provides users of said data with key business intelligence. The problem for many key decision makers is knowing the right questions to ask of the data, here is where an experienced web analytics specialist comes in.

I’ve seen thousands of Small to Medium Enterprises (SMEs), even small local business who all have Google Analytics installed but not many of them even the Blue Chip companies have really implemented Web Analytics as an overall part of their business process.

With online marketing becoming an even more viable alternative to expensive traditional or digital channels such as TV etc. it is crucial now that businesses start realising the importance of web data and how insights from that data can be used to improve their online revenue, measure and improve their overall performance as a business online.

What you will gain from the Seminar?

When: 18 Aug 2011 14.00 – 16.00

Many businesses have Google Analytics installed to track the traffic and performance of the their website.  The problem is only a few businesses actually ask the right question of that data to help them improve their sales and enquiries online and make actionable business decisions based on their data.

From this seminar, you will:

  • Gain an understanding of how to use Google Analytics to report on the performance of your website
  • Gain an insight into the more advanced reporting features for tracking key performance indicators and segmenting traffic
  • Understand the importance of website analytics for improving your return on investment online
  • Understand that website analytics is more than just website traffic figures

Presenter: Illiya Vjestica, Smartdog Digital

The seminar is free for Chamber Members. Non-Members £25 + VAT.

Please email [email protected] or call 01904 567 838 to book onto this seminar.

Where it is being held?

Location:
Bio Centre
York Science Park,
Innovation Way
YO10 5DG
Heslington, York

If you would like to discuss hiring Illiya to speak at your next event. Please get in touch with us here.