How we Improve your Online Marketing
This is called the Attract, Engage, Convert, Retain System or AECR. It’s based on similar principles to the REAN model.
Attract
Attract new customers to your website. Get more leads, traffic and sales.
This can either be done by online advertising, in the form of pay per click advertising, building your authority in the search engines using search engine marketing or other forms of online promotion such as through social media and blogging.
Increasing your traffic and visibility is key to raising the number of visitors coming to your website. Smartdog defines and improves on the methods you use to drive traffic to your website or online presence.
As a specialist in web analytics, we help you track and measure your website visitors for actionable insights and reporting. Helping you to generate a better return on investment.
Engage
Engaging with your customers once they arrive on your website?
Copy and content is key to achieving this. Engagement is the time spent interacting with your online website.
We improve the effectiveness of your website pages and content by analysing:
- Does it have enough relevance?
- Are people staying around to read more?
Smartdog will also help you to improve customer loyalty and understand your new vs. returning visitors to analyse your engagement with your target market and customers.
If your website is not engaging enough, we may look at improving your copy or improving the design of your website.
Convert
Every website has a conversion rate, every website can improve it.
You want your visitors to take action on your website, preferably one that you wanted them to take e.g a sale or enquiry. Smartdog analyses your website data through web analytics consultancy to measure and report on the results.
Through a process called conversion optimisation, we look to optimise the key sales pages and website pages that convert visitors. This may involve re-designing your landing page or sales page. Smartdog knows what to test, so that you don’t have to go through the trial and error process.
Your sales funnel and checkout process can also be analysed to make sure you improve any areas that are preventing more sales.
A better conversion rate will lead to more sales.
Retain
Nobody wants their loyal visitors and customers to leave and never come back but they will if you don’t update your website or content and give them a reason to come back.
Smartdog employs simple tactics to encourage your visitors to come back and consume more of your website’s content. This can be done by continual refinement of copy and content or canvasing opinions of your website visitors by asking them how we could improve the website or services further.
Visitors always ask ‘What’s in it for me‘, are you giving your visitors enough care and attention?
