Search Engine Marketing
Improve your Visibility and Authority
82% of Internet users go online to source local information” -The Internet in Britain 2009, OxIS (Oxford Internet Surveys), June 2009
Search engine marketing (SEM or you might know it as SEO – Search Engine Optimisation) is a key area of running any successful online business, especially when Google will be the primary source that people use to find your business online.
Simply put, if your website is not developed correctly from the beginning and isn’t visible or easily readable by the search engines, then you are going to be at a big disadvantage.
Organic search engine traffic is this life blood for many websites and online businesses. Here at Smartdog we like to think we know a thing or two about search engine marketing.
Some people believe SEO to be some dark art or voodoo magic….it’s really not! Smartdog’s search engine marketing service is transparent, honest and provides measurable results.
There are many factors that govern your website’s ability to rank in the search engines. The two main areas Smartdog will focus our attention on for your business are:
- Search Engine Optimisation of Content & Quality of Content provided
- External Links and Authority Sources linking to your website.
We’ll help you to:
By teaming up with Smartdog, you’ll be able to:
- Increase your online visibility
- Boost your website’s search engine traffic
- Increase your website’s authority
- Increase your ROI
- Convert clicks into sales!
Improve your Website Content:
Content is King. Did you know that businesses who blog get 50% MORE TRAFFIC to their websites. This is no small coincidence, the more pages you have indexed in the search engines, the more visibility your website will have, resulting in getting found for more keywords and attracting more search engine traffic.
Imagine two websites with the same authority in Google. Website A has 20 pages of quality written and optimised content, Website B on the other hand has 10 pages of crappy content and isn’t well optimised.
Which one do you think will out rank the other?
If you said A, your right. Google is looking for quality, they want to serve quality content to their end users searching for content on the web. Why would Google want to place a website 1st for ‘Dog Coats‘ if the content was poorly written and produced around that topic.
The reality is that many businesses struggle to find the time to update their content or don’t know how. Some websites that I’ve seen recently haven’t been updated for years.
At Smartdog we focus on helping you to produce quality, authoritative, informative content that can used to improve your visibility and establish quality external links to your website.
Types of Content we’ll Produce:
The kinds of content we can help you produce to keep you website update and to engage with your audience and customers are:
- Blog Posts
- Articles
- Informative Resources
- Press Releases
- Infographics
- Video
Monthly Corporate Blogging Package:
Publishing regular and quality content needs to form a crucial part of your search engine optimisation strategy. Why? Because it lets the search engines know that your website is alive and has quality information on offer.
Smartdog offers a monthly package for businesses who would like us to ‘take over’ their blog and give it some much needed TLC.
You’ll receive:
- Your blog will be populated with regular, unique articles that are on-topic and of interest to your customers.
- Full SEO benefits of optimising your blog posts correctly in their structure and HTML code.
- An end of month report showing you the increase in visitors, traffic and search engine visibility.
If you don’t have a corporate blog, we can help you add one on to your website for a reasonable cost. Technology has moved on to allow us to provide cost effective solutions for our clients who want to blog for their business.
What does this cost? Only £250.00 + VAT per month.
Affordable Link Building
Want more links from authoritative sources to improve your search engine rankings and authority? OF COURSE YOU DO!
Smartdog has searched high and low for many years to establish link building partnerships with some of the best link buildings in the UK, dare I say….the world.
For most businesses, link building costs were not something affordable or realistic. Smartdog aimed to change that problem. Thanks to those established partnerships, we are now able to offer link building at affordable rates for your business.
Our most popular monthly linking building package offers:
- 100 Guaranteed UK Directory Submissions
- 150 Guaranteed Article Submissions Including 3 Written Articles
- 150 Social Bookmarks Submissions
- 5 High PR Themed Blog Posts including blog post writing
*Monthly reporting is included as standard for all our link building monthly packages.
Standard monthly Link building packages start from just £600.00 + VAT. For smaller budgets we can cater to your exact specific requirements.
Paid Search Marketing
SEO is a long term process so if you can’t wait to drive some leads and traffic to your website through the search engines, we can help you with Google Adwords pay per click advertising. Most people don’t understand that pay per click advertising through Google is part of search marketing, the only difference is you pay for your advert to target the search terms you want to get found for.
Long term, you will always get a better ROI by investing into SEO.
