Web Analytics Consultancy
Understand your Online Business Performance
If you don’t include web analytics into your marketing plan, then simply, you don’t have a marketing plan.
You already measure everything else in your business (sales, productivity, financial forecasts) why should your website and online marketing campaigns be any different, especially in this digital age!
Unlike, TV, Radio or traditional advertising we can measure data with considerably more accuracy and speed. At Smartdog we’re hugely passionate about measurement and helping business to understand their online performance.
To get the very best from your web analytics data you need a good analyst, that’s where Smartdog comes in. Through years of looking at analytics data, we understand how to find answers to the right questions.
What good is data, if you don’t act on it?
Let’s say your going spend £5,000 of your MARKETING BUDGET on a 6-month Search Engine Marketing Campaign to increase your authority and ranking in the search engines.
Now, let’s say you didn’t ever look at your analytics over that 6-month period, HOW DO YOU KNOW IT GENERATED ANY IMPACT?
You don’t! Unfortunately, I hear the same replies TOO MANY TIMES from many different businesses:
- I think my website works well, my website designer said it’s built right!
- I think my pay per click spend of £1,000 a month is generating sales and leads
- I think my search engine traffic is producing sales and enquiries
- I think my re-design of my website has resulted in more traffic and conversions
- I think my digital agency are doing a good job
- I think my visitors read our content
Why should you be unsure about your answer? Why should YOU rely on assumptions! I don’t know many business owners who would make a large investment in something and be unsure about the return.
Yet…this happens on a daily basis online! Don’t let your business be the same.
Let us help you change ‘I THINK’ into ‘I KNOW’.
Actionable Reporting and Business Insights
Smartdog helps websites to do better at whatever they are tying to do.
That might be:
- Improving your website conversation rate
- Increase your traffic
- Generating more leads and sales
- Getting people to stay around longer
- Retaining more customers
- Delivering a better revenue to your business
"The work he has done for me has been critical in shaping my new digital strategy and his expert reporting has allowed me to 'cut through the mustard' on what can be a very complex and esoteric area of online commerce.
I have appreciated Illiya's laser guided advice and straight to the chase, no nonsense approach - ideal for me as a very busy photographer"
— Andrew Crozier
Owner & Photographer, Insight Photography
Why settle for a Fiat Punto (Website)…if you can have the Aston Martin (Website) instead! Everyone loves an Aston!
The data behind your website is incredibly valuable. When utilised correctly, this data can help you track your key marketing objectives and improve your return on investment. By analysing the data and traffic from your website, we provide you with meaningful reports that reveal exactly what your customers are doing (or not doing) when they find you online.
What your business will get:
Think of web analytics as the engine of your website. If you look under the hood it can tell you everything you’d ever want to know about your websites performance.
Smartdog will help you to analyse and the measure the following about your website and marketing efforts:
- Does my website generate a ROI?
- What is my website’s conversion rate?
- Measure your online ROI
- How much revenue does our organic search traffic produce?
- Analysis your best performing traffic channels
- What content on our website drives the most sales?
- What areas of our website don’t work well?
- And much much more…
Smartdog can provide a one-off audits to give you an initial insight into your analytics but for many businesses. Our one-off audits start at just £250.00 + VAT.
Alternatively, we offer on-going monthly website reporting which is even more beneficial. For a set cost we can work with you each month to analyse the patterns and trends in your data and spot the opportunities that will improve results, increase visitor numbers, generate enquiries and drive more sales.
