Website Analytics Keeping it Simple

This blog post came about after reading Joanna Butler’s brilliant blog post Turning Website Analytics into Child’s Play. I wanted to follow on from what Joanna was talking about and add my thoughts to making your web analytics data more fun and not a chore. For reference this post assumes you have a basic understand of website […]

How to Link your Google Adwords Account to your Google analytics?

This brief guide will help you link your Google Adwords account successfully to your Google analytics account.  Many of the accounts I have taken over from clients have lacked this feature correctly setup which is a problem if you want to see the “big picture”. If you are only looking at your Adwords data for […]