Your Business Card is Crap!

I wanted to share with you one of the best business videos I have ever seen on Youtube. Don’t let not having the tools be your trepidation! You don’t spend the money till you make the money!

*Play the video above or read my thoughts in the post.

Thoughts & summary on the video

  • Is your business card cheap?
  • Does it hold a crease?
  • Can you tear it? Absolutely!

If it looks like crap, it is crap!

Your business card should be so good that even if they don’t like you, they won’t throw it away, because it demonstrates incredible marketing capability

It’s true that people always keep hold of memorable business cards, I think it’s important to show something different about yourself or your company. If your in a room full of people and there are four other professionals from four similar companies, sharing four similar job titles, what makes you different from them?

Is it your personality? Your experience?

A business card can help you stand out from the crowd by saying more than just your job title and contact details. Your card shouldn’t say your just an online marketing manager who works for this agency.

It should tell you about the results you generate.

Examples of great business card design:

On a final note…

Life is not about being liked, it’s about being effective

I couldn’t agree more with this. Certainly when dealing with clients it isn’t always easy to come to the same conclusions, but I’m happy to put my honest opinion across and say “this needs improving”. Why because I want the campaign or design to be as effective as possible.

If I never made any recommendations to clients of how we can improve and did everything requested with out question I’d be liked sure, but would I be effective? The answer is no.

What you should get is a balance between the two, I deliver effective online marketing campaigns that deliver results and in return clients are happy.

Published by Illiya Vjestica

Illiya Vjestica is MD at Smartdog Digital, who specialise in Web Analytics, Social Media & Search Marketing. Illiya is passionate about helping his clients to understand the value of digital marketing, helping them to measure and improve the performance of their website traffic and digital marketing campaigns.