I original wrote the makings of this post in a discussion on the ‘Yorkshire Mafia LinkedIn group‘ in response to a question about ‘Why bother with pay per click advertising on Google?’ I wanted to share this with you my readers and demystify people’s opinions of pay per click advertising or (PPC) for short.
In 2009 in the UK, paid for search accounted for 60.7% of online adverting spend. Display and Classifieds accounted for 20% and 19.1% respectively. – IAB/PwC 2009 UK Online Adspend Study, April 2010
That’s a really high percentage of online advertising spent on pay per click and it is obviously working for a large percentage of businesses in the UK.
Yesterday, I received an e-mail from Moonpig.com apologising for their recent technical issues with their e-mail marketing software. I wanted to share this with my readers to show you a good example of how to react to an e-mail marketing technical issue.
Sometimes technical issues just cannot be avoid, we are all human after all and even the world’s best technology can sometimes let your business down. I just wish more brands reacted in the swift and sincere way Moonpig.com have done here. I would go on record to say, as a Moonpig.com customer myself this has made me want to buy from them more because they actually care about their customers.
I’d like to firstly thank Nicky Rayment, the York FSB Chair for inviting me to speak and to the other committee members for making me feel very welcome, I’m looking forward to speaking again in the future.
Apparently today is the most depressing day of the year January the 17th, it certainly doesn’t feel like it even though the weather here in the UK is less than pleasant at the moment. The sun is shinning as I write this so it can’t be that bad!
I checked my e-mail marketing inspiration inbox this morning to find this beauty from Pizza Express. They haven’t always been known for great e-mail newsletter design, this one however is a shinning example of how to do it right.